This photo was submitted to AP, Reuters, etc., who distributed it to newspapers. These news agencies have strict standards for photos they distribute, which is why this one was withdrawn.
Good point. Where is the line bw pr and journalistic though? Is it ever ethical to alter a photo that will be seen by millions, affecting their opinions, even if for PR?
Whether that matters or not when the photo was given to the AP its origin was misrepresented. And whoever did that likely knew what they were doing or at least confirmed things as true they didn’t actually know to be true.