[robocat]

> home in the suburbs and do their 9-5 but that isn't enough anymore.

Enough should be what we want. A happy middle-class life avoiding the extremes of poverty or excess.

> You will never get ahead doing that.

Join the escalation against yourself (the joneses): a zero-sum ladder climbing game where everyone is a loser.

One oddity of modern society is that even the "winners" are often losers - become a sociopathic CEO or entrepreneur - win toys with more bling but lose other critical things. Being a country leader doesn't look like fun to me.

Weirdly enough modern society is pretty good at sharing: winners have there same phones as I have and commonly the same entertainment media.

And one important resource (time) has a hard upper limit for us all.