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by asanwal
5148 days ago
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Why is this better than having users enter their email twice and just confirming they match? I realize entering email twice might be slightly sub-optimal from a user perspective but if you as a user want a service, it seems like entering one's email twice is not a lot to ask or a major source of friction. Or is it? Not trolling. Genuine question. We do the type your email address twice on our site so wanted to understand if there any clear benefits of this approach. |
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I see what you're saying about the customer wanting the service but a lot of time it's not so simple. We spend a ton of time tweaking our copy and graphics to convince the customer, if only just barely, that they should sign up. When they finally decide to sign up, the fewer the forms the better. There have been studies that show a marked reduction in performance for each new field you request from the customer. This has lead to people asking for a password only once, instead of the traditional twice, or to go further and not even ask for a password (it's automatically created and emailed to them).
Additionally, as developers, we should be making things easier for customers. Correcting obvious typos is a better system than asking all customers to type it twice. Consider the extra work you're creating for all the customers who didnt have a typo.