[mikaelsouza]

Damn, I wasn't sure if I cared about another postman/insomnia like tool, but I saw the cute dog logo, and it sold the tool to me. Maybe I am just silly, but that got me. Congrats to the team for developing it!

[quercusa]

There appears to be an actual dog as well:

https://www.usebruno.com/about

[bloopernova]

Aww Bruno looks like a Very Good Boy.

[4goodapp]

Actually you're not alone in that boat, software logos play a lot in my adoption apparently...