[redder23]

Absolutely fucking not. 90% of that they call SEO is total bullshit. And people involved with this shit are so invested into it that they themselves believe what they are selling.

Bottom line is having something on the screen visible and interesting to people get clicks, if that content is index-able you basically are "SEO" ready. All these old tricks to "game" search engines are all cut out, special tags and what not are ignored. People would be way better or investing their time and money into content or website connections that are REAL not fake. And no agency will make them.

I even think metadata is overrated, especially if you use WordPress and a theme that has a normal structure to the content and uses the proper tags like nav, main, article, aside. Google has learned long ago what the date and the author name and stuff is. I believe search engines are quite capable of indexing things correctly without having it all schema.org'ed up. But it for sure does not hurt. If your content is more specialized and has uncommon data then you probably want to, but if you just have a regular site, I think it's overrated.

[qax]

Yeah, I’m not too worried about the tag/metadata part. WordPress/Yoast is great. Wasn’t sure about the backlink building efforts they’re doing for us.