[scyzoryk_xyz]

This is a distinctly American way of thinking this whole “love” language and romance and enthusiasm. We do have a way of saying “wow” that is quite confusing to people outside of our culture. Especially us Slavs have an allergy to this.

However, the merit of what you’re saying - make their problem your problem - is absolutely on point. I would argue that for non-Americans it’s not as much about “love”, and more about raw necessity and need. We’re looking to build something that our targets find so useful that they feel enough enthusiasm that opening that meager wallet will feel better.