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by mike_d
839 days ago
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One of the hardest pills to swallow when you are doing a startup is that there are customers you don't want. A customer that takes a week of grinding to close and makes you $27 IS NOT A CUSTOMER YOU WANT. You should pretend that sale never happened. It is just as much validation of your idea as a car salesman who manages to sell a brand new car to someone for 10% of what it is worth. My honest advice is to get a job and stop digging yourself into a financial hole by living off credit. Work on your project one day a week. Try to take what you have and pivot it to a problem more people have and you can solve. Your goal should be to make something that you can spend 1/3 of the selling price on ads to acquire a customer. If you can't sell it with ads and you need a human involved to close people, you need to be selling your product for however much it would cost to cover a full time sales person (not you). |
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I have successfully bootstrapped several online business and absolutely, 100% this.
It'll either fail, stay a side project forever ($1k/mo isn't bad if you only need to put in 30 mins work per week on maintenance!), or reach the point where quitting your job becomes brain-dead obvious (for me, it was when the one day a week side hustle was pulling in 33% of the income as the 50 hour a week day job).
If you already have a decent job, there's no real need to risk everything and eat shit for years so you can have a crack at the big time.
Your idea is either good or bad, and part of business savvy is evaluating the idea without dumping millions of dollars/thousands of hours into a pit.