[rcconf]

Basically Instagram Reels algorithm started to get very good, they found the magic algorithm and it's so much easier to click the Reels button than switch to the TikTok app. Plus, everyone has their friends on Instagram so why switch to another app?

That's my theory anyway. I remember when Instagram Reels was just awful and all the suggestions sucked, now it's actually good.

Surprising outcome, but very similar to what happened with Snapchat. Everyone used Snapchat and suddenly Instagram added Stories and over time people just used Instagram again when Instagram polished Stories enough.

Hmm, I guess Meta is unstoppable in the social media space.

[dakial1]

I think TikTok's main problem is China, not Meta.

Many countries ban them because of that relationship and this hindered their ability to grow before Meta could go after them.