[patio11]

I used a combination of stock icons and icons done by designers.

For my app:

http://www.icons-icons.com/roma-icons.php <-- looks like Fisher-Price with big, bold, colorful icons. A perfect fit for my target users, and I managed to snaggle them on sale for $25.

For my website:

I originally made my own buttons. They worked, and I gradually iterated them upwards, but I'm ultimately not a designer. When I got the site redone I had both my web designer make some concepts and paid for a dedicated designer to make some concepts and, importantly, give me the components (to allow more mix-and-match fun as I tested which converted best).

My web gal: http://www.gursimran.com My icon/logo designer: http://www.logosamurai.com/

Looks like they're having web site trouble at the moment. Ahh well, this is why I use freelancers -- if your main provider goes dark, you switch. (I would have to look up the numbers but I think I got everything done for less than $300 in total, which is a pittance next to how much I make on the conversion lift.)