[rchaud]

Most billboards are designed to be visible on interstates and highways, where wearing VR goggles wouldn't be allowed.

As for "removing ads", why would an ad company like Meta do that when they could get paid more to dynamically replace static billboards with targeted advertising delivered through goggles?

[soco]

Why would someone expect the app from Meta? You buy the Oculus, then install and use whatever you wish - including this app.

[rchaud]

Who controls what gets to be sold on the Oculus Store? Do you think the advertisers that spend billions on FB/IG are going to be OK with Meta trying to eliminate another advertising channel?

[soco]

It wouldn't be the first device to be hacked, or opened under the law.