| > However, we're not sure if it's worth the investment. Regardless of what the agency provides, you really need to make sure you can answer that question. (And good SEO people should be able to show you those results) On-page optimizations - have you got the before/after metrics? Keyword analysis - have you got the click rates on the new / old keyword sets? Content landing pages - do you know the click rates and monitor the contacts/signups coming in that way? Backlinks - what's the traffic / result? Maybe $6k brings you a good result? Maybe not? It's not too much if they bring you extra $1M in sales. It's too much if they don't make a difference. But only you can figure it out. > more clearly than just the vanity metrics we see in Google Analytics? Google analytics can be used for this. But you need to look at specific funnels, (https://support.google.com/analytics/answer/9327974?hl=en) submit specific click events to track, (https://support.google.com/analytics/answer/9322688?hl=en#zi...) etc. There's no magic tool that will make it easy though - you have to tag the pages / monitor what's happening properly. You can do it on your own too, but a good tool for exploration will help. |
Ballpark, our digital marketing cost is over 50% of the revenue and it’s not sustainable. But we’re in the early days so was wondering if we were too impatient.
Like you mentioned, setting up Google Analytics properly and monitoring results would be a good start. Appreciate your pointers. I’m still curious though. You mentioned good SEO people should be able to show us the results. Do SEO agencies usually set up GA for their clients at this detailed level? Or does that fall on us, the client?