| > How is AI already affecting the ad industry inventory? > A whole lot. Think of all those ChatGPT queries that are robbing Google of search ad revenue, as people realize they can get the information they want more efficiently than looking at search results. When I read that, I couldn't help but think of, say, the experience of Googling a recipe. The experience with the plethora of AI tools is so much better in every regard. It is possible to skip way past all the small talk and get to the ingredients and method, and even tailor the recipe to what you might have in the way of ingredients. No ads, no anecdotes and family history, newsletter popups, cookie policies, no more scrolling down a page to get to the meat of the article as even more ads are lazy-loaded. No more having to navigate to page 2 and go through the whole process again just to get the ingredients. That's just one example of why I love LLMs vs Googling (some) things. I'm sure there are thousands more such examples. I for one would not even consider using a search engine like Google to learn a new recipe having now experienced the less painful way. Furthermore, in doing so, I no longer have to see the end-of-page image ads which are usually about perfect abs, how some celebrity looks now vs 30 years ago, and how some unrealistically good looking person driving a Ferrari makes $30k per week working from home. |
I remember when streaming networks had all the shows/music we wanted, cheap, with no ads. The bait and switch is always around the corner.