[soared]

> How will AI reduce the ads we see?

> By giving us the content we want, and nothing more. This is already happening — look at ChatGPT and Arc. But the exact mechanics need spelling out.

This doesn’t make sense or answer the question. Users will always be moving to new ways to consume content, and the ads will always follow where the users are. Just because some content is deliver via AI doesn’t mean ads can’t be there too. In fact - a large portion of programmatic ad buying is controlled by AI bidders. So placing ads in AI generated content makes the ads work even better, as AI can generate content and also serve that content to ad buyers in real time for targeting.

There is no actual explanation of why AI somehow means less ads. From my perspective, it means more ads.