[nerdjon]

You can still buy their printers though.

I am comparing this to going out and getting prints from staples. because thats what this is, this is a subscription service meant to target infrequent (but consistent) printing that people may just go to staples for.

People that may not want to think about wether their printer works (this includes a warranty btw), what their ink level is and not need to drop a decent amount of money on ink when they run out, etc.

The simple fact is, this is cheaper going to those stores to print. That alone means it is competitively priced.

If it isn't for you, thats fine. But it would not be hard to justify this compared going to staples on a regular basis. Especially if you don't already have a printer.