[dylan604]

Canon's 5Dmk2 "moment" brought large sensor/shallow depth of field, interchangeable lenses, and very affordable pricing to a market that was dominated 2/3"-1" sensors, wide depth of field (ENG look), and high price tags.

It also brought the high contrast and saturated look baked in as a very unfriendly in post MP4 format. It also tried to sell a photo camera to a video world where the body form factor and external device connectivity was a joke. Professionals HATE all of that. Canon instead released the 100 - 700 series "cine" style bodies that were all primarily still shooting some form of MP4. It was all again a slap in the face with the added bonus of much higher price tags.

Canon has consistently told the market it doesn't understand it, and will just do what it wants