Broncolor is expensive just because they're old and entrenched, and some people are always in the mindset that more expensive must equal better.
If reliability is a concern, you can easily buy multiple Godox units of approximately the same specifications (or better) for the same price as one Broncolor.
> If reliability is a concern, you can easily buy multiple Godox units of approximately the same specifications (or better) for the same price as one Broncolor.
I got burned enough, once even literally, by cheap Chinese speedlights that I am now a firm subscriber to the philosophy of "buy once, cry once".
I mean, a Godox V1 is $200. The Profoto A1 is $1,100. They're very comparable apart from price. I have 6 Godox speedlights of different tiers and only one broke, apart from some screws that just needed to have some Loctite put on them (which they fixed with later models).
In my judgment ARRI fixtures are not unreasonably expensive. Yeah they are pricey, but you get what you pay for, the engineering, including the elctrical engineering is stellar, the reproducability amazing.
Now whether you actually need those things is another question, but my opinion on ARRIs stuff is that it costs exactly what I would expect it to cost on that level of quality (and that isn't true for all manufacturers).