[jamwil]

Average owner with no idea is the exact person who benefits most from a locked down OS.

The rest of us are free to choose something else.

[TheLoafOfBread]

So how is a 3rd party going to give support to a customer with iPhone, if Apple will ban such 3rd party for whatever reason?

Let's say that given 3rd party is making a device, which can be controlled via Bluetooth from Windows, Android, MacOS and iOS. They don't make any money on any applications, but from the device.