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by weebull
831 days ago
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Red were kinda the Tesla of the film camera world. New name, new tech, new price point, fashionable branding Vs existing long established players. Thing is ARRI pivoted and covered the new tech pretty well, and had the existing business links into the rental market allowed them to continue unflustered. Red got the layman hype because they seemed to make high quality available to more people at an achievable (but still high) price point. The industry didn't really care though. They rent cameras, not buy them and they were already affording the old stuff. |
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