[royjacobs]

I worked with ARRI for a few years when they were working on the predecessor to the ARRI Alexa, called the D-20. That was already an awesome camera but they didn't really take it into production because they wanted to make it simpler, easier to use and basically "better". They could've shipped, but they waited multiple years because they wanted their flagship digital camera to live up to their reputation. It's extremely well-deserved.