I realize the gravity is a lot less here, but consider Civil Rights protests where people intentionally but peacefully broke (bad) laws in protest. I would consider what Epic did in a similar way.
This isn’t Segregation. Epic isn’t Rosa Parks. Apple isn’t a legislature. Epic’s actions until now have been for a B2B contract renegotiation, not a human rights movement.
People who did fight for civil rights were also punished with the force of law for their civil disobedience. The laws were unjust, but they still had consequences for those who lived under them, otherwise they wouldn’t have had to fight. Epic is also facing the consequences of their actions, but it’s only really important to them that they win. Everybody else invested in this fight (within the EU) will probably be able to get anything they want but Fortnite from some other app marketplace.
That's why I said I realize the gravity isn't the same. I'm trying to point out it's in a similar category, not the same level of importance. Apple might not be a government, but they have a LOT of power and very little accountability. Epic's rule breaking was done to force Apple to show their ugly side, much like how the protests were designed to show how ugly the law and law enforcement was.
Here's the thing when you have a highly asymmetric power relationship, whether it be with a government or a business or any other large organization. You can point out how bad their policies are, and never break a rule, and people will just sort of sadly nod their head in agreement and go back to doing what they do. Or, you can force them to show just how ugly their rules/laws are on in real life -- not just theoretically. The latter actually gets things done, which is why I made the relation between the two things.
Or put more simply: show, don't tell.
Apple's App Store policies are, in my opinion as both an iPhone user and a developer, bad for everyone but Apple. So no, it's not important just for Epic that they win, it's important for the broader community of developers and users. Apple clearly is punishing Epic for fighting them and securing some victories, and personally I don't think we should tolerate that sort of behavior from Apple.
That's Epic's PR spin, but I ain't buying. This was a chance to reduce the fees they pay to Apple, not subject themselves to the customer relationship rules set by Apple and expand into another line of business. The legal, political and PR campaigns were tools in their arsenal to put pressure on Apple.
They lost, but good news for all the not-Epics out there because there's other companies who stand to benefit from the recent Court and Commission-induced changes Apple made to their policies. It just won't be Epic specifically.
People who did fight for civil rights were also punished with the force of law for their civil disobedience. The laws were unjust, but they still had consequences for those who lived under them, otherwise they wouldn’t have had to fight. Epic is also facing the consequences of their actions, but it’s only really important to them that they win. Everybody else invested in this fight (within the EU) will probably be able to get anything they want but Fortnite from some other app marketplace.