[disgruntledphd2]

Nah, basically every other social type thing got screwed by FB convincing everyone that MAU's (i.e. the metric FB looked best on) was the right metric, when it clearly wasn't.

Like, LinkedIn only needs MAUs who are trying to sell something or looking for a job, they 100% don't need people to log in every day (as their ads business is only a small proportion of revenue).

[duxup]

I don't buy entirely into "FB did it" kinda thing. They found it ... but users LOVE it. That's a choice in the last part.

[digging]

Some users love it, the type who want to sell their every thought online to anyone who can tolerate them.

Other users (almost everyone I know) absolutely loathe it. It is hands-down the worst service I have an account with, but it's also practically required to get a job if you don't have lucky personal connections. I was hoping TFA was actually about leaving as a user, that it might be inspiration for me to free myself.

[disgruntledphd2]

They made loads of product changes to get people to engage in that way. As an example, showing who viewed your profile in the email vs needing to log in.