[simonw]

My theory is that we're all just WAY less interesting than we think we are.

Male, 40+? A bit more likely than the average human to have a mini mid-life crisis and decide to buy an electric guitar.

These platforms suggest SO many ads to us that even if 99% of the suggestions are total junk that we ignore without even registering, the 1% that represent a lucky roll of the dice still really stick in our memories.

[actionfromafar]

If you can come up with this heuristic, you can bet your ass that some ML model can come up with something much better.