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I think the reason is that "a good trackpad" as well as "a good keyboard" is not something that can be measured. Let's say that the cost of a good trackpad is equivalent to the cost of, let's say, 16 more Gb of RAM. Does the user given the same price choose to by the laptop with written on the box "32Gb of RAM" or the one that says 16? The first, because 32 is better than 16! Apple is different because they have a product that is not comparable to other PCs, or they want you to believe that, thus they can put the price tag they want on it. Want they spend 100$ on a trackpad, they can, but a PC manufacturer can't. Beside that, I think also the reason why PC manufacturer didn't invest on them is that most PC have Windows on them, and native multitouch trackpad gestures on Windows is rather a new thing (even on Linux, by the way, it started being supported as smoothly as macOS only with Wayland). Thus why have an hardware that supports something than in the end the OS that most people is using doesn't support? |
While I agree that these metrics can be subjective at times, I believe there are some fairly well-established features that dictate whether something is, objectively, a good product. In the case of a trackpad, gestures such as pinch to zoom are arguably an essential (for me at least), as well as stepless scrolling, configurable pointer acceleration configuration, and a reasonable size.
In the case of a keyboard, sure -- that's a whole other kettle of fish. I quite like the one on my Dell XPS, but I'm sure some others wouldn't.
However, I think you've downplayed how much a keyboard matters here: for me, it makes or breaks a laptop (or a USB keyboard, of course). When the laptop is on, I'm spending a good 70% of my time using the keyboard. Therefore, I would argue it is one of the most important things to get right.
I've come across good keyboards, bad ones, and ones that are just OK -- as an example, the more sponge-like ones on Logitech media keyboards do not make a good experience. In my experience, you have to try a keyboard to know whether you like it, but you can filter out plain terrible ones from other online reviewers' experiences.