[nprateem]

I'd like to learn more about ranking techniques, the bayesian approach mentioned in the intro as it pertains to this and other best practices. Can anyone recommend any resources please?

[bawejakunal]

Yes, multi armed bandits have been tried a number of times, specifically for copy and UX optimization in industry. A good resource to begin with will be this blog https://towardsdatascience.com/multi-armed-bandits-part-1-b8...

A few examples from industry include: 1. Netflix artwork optimization https://netflixtechblog.com/artwork-personalization-c589f074... 2. Duolingo notifications optimization https://research.duolingo.com/papers/yancey.kdd20.pdf