[beeboobaa]

The point of a fine is to get a company to behave.

I'd prefer if they could just jail the executives instead, but since sadly companies are an effective shield against justice this will have to do.

[todd-davies]

Criminal sanctions in competition/antitrust law cases are an option in some jurisdictions, notably in the US and the UK (but not in the EU).

For an ageing but interesting case, see https://en.wikipedia.org/wiki/Lysine_price-fixing_conspiracy