[msla]

> We should read the 1.8bn lump sum (roughly 0.5% of Apple's revenue)

So it deters nothing, Apple pays it and continues to do what it's doing.

[piva00]

If they continue the fine amount will be increased on the next one. That's how the EU plays, you get a warning, then a deterrent, if that doesn't stop the behaviour fines will continue to be levied in increasing amounts.

GDPR rules follow the same structure and are a pretty good deterrent.

[jijijijij]

Respectively, 21% of Apple Music's 8.3B$ revenue, tho. Video streaming and other services may follow. Now, there is precedent.