[pquki4]

My first thought after reading the title: I would never create a link shortener service, too complex and too much responsibility -- can it handle the traffic? what analytics can I provide? should it be a paid service (or rather, can it survive without being a paid service)? how to fight off scammers? what if some day the site goes down or permanently stops running, does that mean all those links are now useless?

My thoughts after reading the article: I was so right.