Both were marketing/seo plays and long term there was never any incentive for them to keep the brands independent and operating at full cost.
TL;DR if you want your publication to live on well after you sell it, sell it to a publisher business, don't sell it to a product/service business.
Both were marketing/seo plays and long term there was never any incentive for them to keep the brands independent and operating at full cost.
TL;DR if you want your publication to live on well after you sell it, sell it to a publisher business, don't sell it to a product/service business.