[theamk]

Seems like the real problem is "competition with other publishers who will happily gobble up the impressions", and the goal of the law is to reduce such competition?

I hate Facebook, but I think laws to reduce competition are pretty stupid and do not benefit public.

[lmm]

Competition creates a race to the bottom; laws are often the only way to prevent those (e.g. health and safety rules, or minimum wage laws).