It is an ad company, everyone there works on ads or indirectly works on making a platform for ads.
The only exception is people who’ve managed to sneak their way into positions where they don’t contribute anything to the company. Those people are doing society a favor by wasting Facebook’s money.
I don’t think that’s true. Google took their ad money and placed a famous number of bets on moonshots, more than any company in a long time (back as far as Bell Labs? Did even they fund their research to the extent Google has?)
The whole Metaverse bet at Meta is also plausibly a 10s-of-$b bet that isn’t going to drive the ad flywheel, though I’m sure they hope it is. My impression is Zuck would be ok with just having a VR platform even if it’s generating revenue from not-ads.
Well, a lot of them do work directly on ads. Obviously not everybody, but a significant fraction. And most of the rest are just building things (products, features) to be able to show more ads.
The only exception is people who’ve managed to sneak their way into positions where they don’t contribute anything to the company. Those people are doing society a favor by wasting Facebook’s money.