Ford at least is attempting to go after the pro market though. You are correct it is mostly toys, but I expect the pro market will start buying them more as they figure out how nice it is. (in many areas the first thing the pro does is unload the generator - the truck can provide all the power they need for a day and get back home, thus saving a ton of money in gas)
The ford f150 lightning is an amazing truck. Love everything about it
It’s excellent for any working professional that remotely deals with any power tools or other electronics at job sites and wants to always be ready and charged