and when they jack up prices, we use the tax revenue to subsidize the poor so only the well off pay that assholery, we can do this for carbon in all forms.
For someone so skeptical, why buy the 'cost increases will be passed on to the consumer' BS? Clearly that's not true.
First, price increases depend on elasticity. I'm guessing that ketchup demand is pretty elastic; it's not diabetes medication or higher education.
Also, we can assume Heinz, being sophisticated, has already priced it for the highest possible marginal return; there's not necessarily room for increasing the price without reducing return (by driving down sales).
First, price increases depend on elasticity. I'm guessing that ketchup demand is pretty elastic; it's not diabetes medication or higher education.
Also, we can assume Heinz, being sophisticated, has already priced it for the highest possible marginal return; there's not necessarily room for increasing the price without reducing return (by driving down sales).