[conductr]

Not sure if that's true. Soda has tripled in the last few years mostly just due to corp greed and realizing people are very stuck (addicted?) to their preferred flavors. Pepsi and Coke are competitors but not substitutes.

https://www.reuters.com/business/retail-consumer/coca-cola-s...

https://www.vox.com/money/23979340/diet-coke-price-coca-cola...