It wasn't the boomer parents killing the fun. They have more money so the ads came, the addiction cycle was changed to accommodate that potential revenue, and it didn't/doesn't appeal to anyone from GenX younger anymore.
I was just reading about how Temu is finding their main market is older women. The same demographic targeted by most infomercials...so now they have to choose to embrace that or branch out. The latter is potentially expensive, while the former is just extracting more value out of customers they already attract. It's no surprise corps commonly choose the "easier" path of raising rent on the people who willingly chose to become their market.