[driverdan]

It's sad to read the comments on the article and here on HN from people who don't get it. It's not just about the brogrammer joke or bro stereotype. Gina is embracing it to highlight the problems we have with gender discrimination in the industry.

My feeling is that much of it is unintentional from men who haven't thought very deeply about the impact their actions have on women. The negative comments highlight the cognitive dissonance people go through when they're presented with facts that conflict with their beliefs or actions.