[SketchySeaBeast]

> Fundamentally they are betting that their food demand is inelastic enough that they’ll make more money overall. That just feels more exploitative and is going to be harder to market.

Yeah, I have no idea how they can sell this to the consumer. I have to pay more for food at supper time? Why would I want to pay for that? You're asking me to eat earlier or later to soften the demand curve, but why am I choosing fast food if I don't want convenience?