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by zorowithenma
847 days ago
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They don't want these chat models to hurt their search business. But due to the hype and fomo they are rushing things up. Their models before bard(before the rush) were good. They just need to get back in a good track and good leadership. |
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AI chat is really only useful for a niche area of the search market orientated around non-real-time question and answer type questions. Eg, "who was the greatest US president?"
The valuable search ad space is mostly around transactional searches like "sofas" where a company could place an ad and convert a user looking for a new sofa. No one is using chatbots for this. That's not to say it's not a risk, but I think people are wrong to think that web search and AI chat are directly competing products. AI chat competes with search in a similar way that Alexa and Siri already does – they're useful within a certain niche.