[rob74]

That's true, unfortunately. OTOH, I have several Tommy Hilfiger T-shirts bought in an outlet that lasted for 10+ years and still look Ok. I would say you're more likely to get quality out of "actual" brands than own-brands of stores such as H&M (which follow the fast-fashion trend too), but that's still not really reliable I'm afraid...

[JumpCrisscross]

> you're more likely to get quality out of "actual" brands than own-brands of stores such as H&M (which follow the fast-fashion trend too)

Fashion brands aren't build for quality. They're built for aesthetic. If given a trade-off between ruggedness and something more frivolous and daring, a fashion brand should pick the latter. That's how they differentiate.