[kjellsbells]

This feels like such an incredible example of snatching defeat from the jaws of victory. I bet Wendy's PR team have had a miserable day. And all because they went for greed not service.

It would be a clever idea to have a ceiling price no higher than the current price, but offer lower prices at certain times of day. This is well understood in hospitality and why we have early bird specials, happy hours, etc.

Wendy's seem to have decided that the current price is to be be a floor, not a ceiling.

Cue acres of bad publicity.

[drpossum]

Except the ceiling is arbitrary? What you just proposed is the same game department stores do where everything is 50% off and you're supposed to think everything is just such a great deal.

[kjellsbells]

Up to a point, yes. It's all psychological games really. But consumers at least know the not-to-exceed price walking in the door, which is not true with surge pricing, where they only know the will-exceed price.