[cududa]

Their new CEO has been in the job three weeks and this was his first "big" idea? I don't eat much fast food, but Wendy's is my go to when I do. I'm just not going to eat there because it's a fucking rude, customer hostile move. Surge pricing, however annoying, makes sense. There's more demand for rides than supply of drivers. Making food cost more because more not because of the restaurant is low on supply, but just because "demand is high across this time zone right now" is just a low move. I just don't want to support their business. Simple as that.

I can't imagine a customer who doesn't read about this and goes in and sees their normal meal more expensive because it's lunch time, will be switching where they get lunch

[bobbylarrybobby]

If there is a line to order, then supply is not keeping up with demand. (That said I, like you, would be loathe to visit any place whose prices fluctuated wildly.)

[DANmode]

They are also my go-to in a fast food jam.

I would probably willingly pay 25% more, and unwillingly pay 40% more, if it kept me from going to somewhere with worse quality in the categories I choose.