[JoeAltmaier]

Its a product with customers and traction.

Investors? If that's your goal, I guess you have to buy into the whole slap-happy salesguy smilefest. Tell that to Mr. Persson (minecraft).

Sure one example doesn't prove a point. I refer instead to the ideal web product that goes viral. It's self-funding and low-maintenance, and the topic of lots of discussion on this site. And it doesn't necessarily need any marketing staff. Sure SEO etc are often done by Marketing, but consider the more statistics-driven and testing-centered, the easier it is for an Engineer to grok the task.