| Steve Jobs. Let’s be honest the dude was eccentric and “cool” to the people who bought apple products. Apple is just a ginormous megacorp now. Not even just a megacorp. Like, yeah the MacBooks are nice and the phones work well enough. But can I be honest? They’re not that cool. All these mega corporations know they are in the enshittification phase. That’s why all the products are bland. There is no soul at all. All the marketing is woke and cringe (I’m a brown dude btw) and doesn’t even reflect reality let’s be honest unless you’re in some Truman show headspace. What happened to the translucent back covers on a Mac? Why aren’t there different colors that are actually appealing? You guys remember the iPod and its various colors right? What happened to the silhouettes of people dancing while enjoying an apple product instead of weird looking people in some dystopian cyberpunk looking ads that do nothing to evoke wonder or awe. Sorry but that’s my view on it. Maybe I’m off base I don’t give a f. All I know is I’m not impressed. I just hold apple stocks because they’re a monopoly now. Not because I buy their latest products. My theory is that apple is trying to market to Asians (Indians and Chinese especially) where the culture is not individualistic. I’m Asian myself and it’s noticeable in our cultures at a high level. It’s all conformity and stay in your lane! type of mentality. I miss the 90s and early 2000s when American companies made products for Americans. They extruded individuality and people all over the world did look up to that level of coolness. Now it’s all just hues of gray and boring. |
This is excellent. Those things were bizarre but incredibly cool. Apple went from whimsy to faux luxury, losing their soul in the process.
I still use a lot of their products though as I still find them highly superior to the (also whimsy-less) alternatives.