What I find funny is that with that kind of money you could staff 10 app teams, develop the app 10 times in different ways and just pick the best one in the end.
I've worked in streaming before and something many don't realize is there are 10-15 different app platforms you need to build for (web, ios, android, roku, android tv, tvos, fire tv, xbox, playstation, etc, etc). So 10 app teams only get you ONE app across all of the platforms.