[j45]

PowerBI started small and developed quickly.

Microsoft like any software company will raise prices on their tools similar to tableau or oracle in the past.

Microsoft uniquely has a large portion of the fortune 100-500 as customers. They have already had that market from office, m365, etc and will grow those things.

Microsoft is relatively early in the licensing lifecycle arc for cloud.

This will happen relative to the maturity of offering, uptake/demand to pricing.

Some of this can already be seen with the Business central pricing.

Again, the above is not to single Microsoft out. Only that their products are relatively young but developing extremely quickly and the execution of the pricing models will be relative to a lot of things like demand, and stock prices.