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by _fat_santa
849 days ago
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I think sponsorships work better for more niche products on niche podcasts / YT channels. One great example I can think of are the sponsorships on the Syntax Podcast[1]. IIRC LogRocket was a sponsor a few years ago, I gave it a try based off their ad and I've been a happy customer ever since. Other products they rep are things like Sentry and Sanity and I think those companies are definitely seeing an ROI because they keep coming back. The problem with the sponsorships you mentioned is they are all broad scale B2C where "everyone" is a potential customer. So you end up with channels that have nothing to do with the product promoting the product and it just comes up as disingenuous. When the hosts of Syntax are telling me that I should try out Sentry, Sanity or any other product in the web dev space, I'm much more confident that it's a legit endorsement based on experience rather than just reading the script. [1]: https://syntax.fm/ |
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