[ahzhou]

Its a two sided marketplace and companies only care about the conversion they get from different channels. If demand dries up, it will be reflected in more attractive pricing - I don’t think it’s likely that the entire market pulls out.

FWIW - it seems like the campaigns are working. You seem to be familiar with the brands and someone below chimed in on how one particular brand is great. Multiply that by the viewership - that’s definitely a win.

Some quick (unverified) research tells me that YouTuber marketing pays somewhere in the range of 30-70 CPM. You can pretty easily calculate that against google AdWords with reasonable conversion assumptions to decide if it’s worth it.

[electroly]

My point is that in a healthy market, we'd expect a large number of sponsors and a large number of creators. What we seem to have in reality is a tiny number of sponsors and a large number of creators. Where are all the sponsors? Nearly my whole YouTube subscriptions list lives at the whim of basically three sponsors. If, indeed, they decide to cut their spend, the creators will all essentially have to accept it because there aren't a lot of other sponsors to choose from. It doesn't have to be a full withdrawal from sponsorships for it to be devastating for creators.