[PeterisP]

Company's continued existence and sustainability isn't necessarily a terminal goal or a valuable thing; most industries aren't growing eternally but eventually reach a decline, and in certain cases the best way to handle that is to exit that industry while you can still do it effectively - milking the company dry and then shutting it down while you can get a good deal for its assets, instead of losing most of its value while slowly agonizing in a declining market to try to continue its existence until you can't and it gets shut down after bleeding all its reserves.