| It sounds like you spent 4 years building a product before you even knew if anyone would use it. That's a terrible idea, but a good learning experience. I wouldn't give up (perhaps you need to give up on your current product though). What you need to do is evaluate _why_ the product isn't selling. Who's the ideal customer? Can you get on a call with some of them and put it in their hands and get actual feedback? Figure out if you need to abandon the product or not. Stop building. Focus entirely on marketing and sales. Next time, don't go so deep on the building phase until you have people handing you money. For reference, I recently came up with a new product idea. I did some searching to figure out if any competition exists and I found none. That's horrifying. I almost immediately gave up the idea entirely on the spot. However, I randomly met someone that was an ideal customer (while dropping my kids off at school) and they immediately said they would pay $200/month for that and asked when they could try it. Not only that, they said they knew 2-3 other people that would as well. I ended up meeting two other ideal customers that said the same thing and one even asked if they could invest in it. I'm still not entirely sure-- but those are strong signals that people will put up money for it, but it doesn't mean they will. I am still nervous but decided to go ahead and build an mvp and see if the idea has legs. What kind of signals are your ideal customers giving you? |