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by bachmeier
848 days ago
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Do you have information not in the link? I don't see anything related to your comment. > This is basically a polite way to fire a customer. I'll throw out that raising the price like this is also a strategy to increase profit. In the absence of a source for your claim, I'll go with that instead. > Is that $8m worth it if in aggregate you spending an equal amount of time on that account as you are on a $20-30m account? If that's how these decisions are made, the person making them needs to be fired, and fast. They should have considered that they could handle both accounts. Increasing the number of customers is called expansion. |
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I do this for a living, first as a PM and now as a VC. These multiples are fairly common knowledge for anyone in Enterprise SaaS, and have have worked with accounts teams that have done this and have recommended similar strategies (at a smaller scale) to portfolio companies.
> the person making them needs to be fired, and fast. They should have considered that they could handle both accounts. Increasing the number of customers is called expansion.
I can expand the # of customers by selling 1,000 $1 contracts - that doesn't materially impact my company's financials.
You want to increase your (Revenue-COGS).
If you need to drop a needy customer to increase COGS because you have mistiered accounts caused by an account team targeting a hefty quarterly bonus (happens everywhere, and caused a big shitshow at a major cybersecurity startup recently that brought a federal investigation) so be it.