[alephnerd]

> Product/brand trust matters

At Enterprise SaaS level it does not.

You do not have an individual purchaser - the deal will be vetted by committee for 1-3 quarters.

> most obvious example being Google, who have had an extremely hard time getting their stuff to be actually used

Extremely hard disagree. GCP does well in enterprise/strategic accounts where a customer in some way competes with Amazon (which is around 20-30% of the F1000) and also doesn't have a significant Windows presence (minimizing the need for Azure+MS Support)